2. Marketing Analytics# Marketing Analytics 2.1. ModelPlotPy 2.2. KDS 2.2.1. plot cumulative gain 2.2.2. plot lift 2.2.3. plot_ks_statistic 2.2.4. report 2.3. Deciles 2.3.1. plot cumulative gain 2.3.2. plot lift 2.3.3. plot_ks_statistic