📦  Stockouts

Stockouts#

Events where demand cannot be met because an item is unavailable.

Important

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What it is#

A stockout is when an item is unavailable — demand arrives but inventory is gone. It is the “too little” side of inventory planning, and each stockout is a missed sale at the moment of intent.

What it costs#

Stockouts cause lost revenue, frustrated customers, and substitution to competitors — and the damage can outlast the event if shoppers don’t return. They stem from under-forecasting, demand spikes, or supply disruptions, and most are preventable failures of replenishment rather than supplier problems.

The trade-off#

Stockouts are the mirror image of overstock — you can eliminate them by holding more inventory, but that raises holding costs. Firms manage the tension with safety stock sized to a target service level, and sharper forecasts shrink both failure modes at once.


Theme: Operations & Supply Chain  ·  All terminology



See also

Source article Adapted (context, re-expressed) in our own words from: Stockouts (insightful-data-lab.com).

Tags: purpose: reference topic: terminology level: intermediate